Current

• Digital Strategist/ User Experience Expert at designmartini inc.

Past

• User Experience Design Lead at Roundarch
• User Experience Design Lead at Carbon CG
• Web Design and Usability Consultant at Goldman Sachs

• Web Designer and Developer at Shoplet.com
• Web Designer and Developer at CarbonMedia, Inc.
• Web Design Intern at Honeywell Inc.

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3 more...

Education

• New York University

Recommended

11 people have recommended Marci

Connections

115 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Portfolio
• My Resume

Summary

I have worked in the web and software industry since 1999. I'm passionate about creating usable, engaging interfaces for business and interactive projects. I have experience in the following areas:

• Project Strategy - I strive to balance user requirements with business goals, leading to a result that is efficient, effective, and profitable.
* Project Management - I work with clients to determine project strategy and follow through by creating statement 2000 s of work, project plans, and budgets.

• Interaction Design - I design interactive solutions using a variety of user-centered design practices, including contextual inquiry, usability testing, and heuristic reviews. By working with diverse mediums and industries, I have acquired extensive knowledge of best practices and design patterns.
• Communication - I appreciate the importance of refining words until they communicate the right message to the right individual. I create all types of written deliverables, from technical functional specifications for software developers to executive level marketing summaries.

Specialties:

interaction design, project strategy, project management, business analysis, web design, user-centered design, usability, hci, web developent, technology, technical writing, business, html, xml, xslt, javascript, php, sql

Experience

• Digital Strategist/ User Experience Expert

  designmartini inc.

  (Marketing and Advertising industry)

  July 2007 — Present (1 year 7 months)

  Freelance user experience consultant and project manager for clients in the financial, pharmaceutical, and fashion industries. During this time, I have partnered with several digital agencies for project work, including:
  - createthe group
  - Nitro Group
  - Poke New York
  - R/GA
  - Undercurrent
  
  Through these agencies, as well as on my own, I have had the opportunity to work with the following clients:
  - Armani Casa
  - Cusp
  - DiscoverCard
  - Dove Chocolate
  - Foot Locker
  - Inertia Beverage Group
  - Johnson & Johnson
  - LoyalTV
  - Needham
  - net-a-porter
  - Poke New York
  - Stella McCartney
  - Stereofame
  - TILE Financial

• User Experience Design Lead

  Roundarch

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  August 2006 — June 2007 (11 months)

• User experience lead - managed teams of Information Architects for high-profile projects at Citigroup Prime Brokerage;
• Usability specialist - conducted international contextual inquiries and usability tests and synthesized the results into pivotal strategic documents;
• Interaction designer - created rich internet designs for complex displays of financial market data, utilizing the capabilities of technologies such as Flex, Laszlo, and Ajax;
• Design strategist - worked with technical teams, business stakeholders, and project management to determine project strategies and ensure the success of the end products;
• Internal thought leader - educated colleagues on user research methods, software tools, project methodologies, and design deliverables.

User Experience Design Lead

Carbon CG

(Privately Held; 11-50 employees; Information Technology and Services industry)

February 2004 — July 2006 (2 years 6 months)

Interaction designer - created comprehensive designs and functional specifications for multi-million dollar software and web applications;

Business analyst - worked with users and clients to gather requirements and identify pressure points;

Usability specialist - performed heuristic reviews and iterative user testing to optimize the user experience of all products;

Design team manager - led the creation of all user-facing materials, including user interfaces, help, and training;

Business strategist - delivered pitches to new clients to market Carbon's strengths, successfully expanding the company's business.

Web Design and Usability Consultant

Goldman Sachs

(Public Company; 10,001 or more employees; GS; Investment Banking industry)

March 2002 — February 2004 (2 years)

Enterprise user-experience advocate - worked with senior management to integrate a design phase into all projects;

Interaction designer - designed and documented use cases for financial tools, market data resources, and content-driven web sites;

Usability specialist - performed heuristic reviews and iterative user testing to optimize the user experience of all products;

Technical lead - maintained a client-side framework used by all applications, using web technologies to develop Ajax style interactions;

Web standards evangelist - created an extensive library of web standards and design patterns which was heavily used by the development team.

Web Designer and Developer

Shoplet.com

(Privately Held; 1-10 employees; Information Technology and Services industry)

August 2001 — March 2002 (8 months)

Web designer and developer – successfully redesigned a 9 million+ page web site to update the company’s image, improving sales;

Product marketing manager – created highly profitable email mailing list, targeting over 800,000 opt-in users with weekly newsletters;

Graphic designer – completely redesigned the company’s corporate ID while still maintaining brand recognition;

Business strategist – created presentations for third-party investors such as 3M and Dell, developing the company’s business and increasing its influence.

Web Designer and Developer

CarbonMedia, Inc.

(Privately Held; 11-50 employees; Information Technology and Servic 2000 es industry)

September 1999 — September 2000 (1 year 1 month)

Web designer and developer – designed and implemented client web sites, ranging from complex e-commerce to online company brochures;

Print designer – created client branding and printed advertisements;

Multimedia designer and developer – created interactive Flash animations and interfaces using complex ActionScript.

Web Design Intern

Honeywell Inc.

(Public Company; 5001-10,000 employees; HON; Aviation & Aerospace industry)

May 1999 — August 1999 (4 months)

Web designer and developer – created Honeywell’s largest intranet web site, controlled by a Content Management System, for an engineering team;

Continuity advisor – developed extensive guidelines and training materials on site maintenance to insure continuity.

Education

• New York University

  BA, Philosophy, Art, 1999 — 2001

  Graduated magna cum laude.

Additional Information

Websites:

• My Website
• My Portfolio
• My Resume

Interests:

interaction design, technology, web design, new media, business, music, wine, gadgets, yorkshire terriers, piano, books